HOME GUYS USA
Accelerate Your Real Estate Investment Business
"We made the mistakes, so you don't have to!" - James Kolde, Co-Founder Home Guys USA
Accelerate your success with access to the proven systems, capital connections, and expert support that have powered over $500 million in real estate transactions. Whether you're just starting your REI journey or scaling an established portfolio, Home Guys USA provides the infrastructure, expertise, and resources you need to compete at the highest level.
$$ Our ongoing fees are 80%+ lower than competing REI franchise and license models, enabling rapid profitability and scaling in the first year.
Our goal for licensees and franchisees is to scale to $1M in gross profit in 12-24 months and $2M in 24-36 months.
20+
Years Experience
Two decades of proven real estate expertise
2,000+
Deals Closed
Successful transactions nationwide
$10M+
Ad Spend Managed
Tested, optimized marketing investment
Your Competitive Advantage
Marketing, Technology & Capital Solutions
Success in real estate investing isn't just about finding deals—it's about having the systems, technology, and capital to execute consistently. Home Guys USA delivers a comprehensive suite of services designed to eliminate the bottlenecks that prevent investors from scaling. From lead generation that actually converts to the capital you need to close deals, we've built the infrastructure that turns potential into profit.
Expert REI Marketing
Full-spectrum lead generation powerhouse with TV, radio, and digital advertising backed by 8+ years of proven results and millions in tested ad spend.
Industry-Leading Software
Cutting-edge CRM solutions, AI agents, automated workflows, and performance tracking tools purpose-built for real estate investors.
Capital & Lending
Set up private investment funds, connect with lenders, and access up to 100% financing to scale your investment portfolio.
Our marketing agency isn't just another vendor running ads—we're a performance-driven partner with skin in the game. We've managed over $10 million in ad spend, testing and optimizing every channel from traditional TV and radio to cutting-edge digital campaigns. Our proprietary Todd the Bigfoot 👣 AI marketing automation system ensures leads are nurtured automatically, maximizing conversion rates while minimizing your time investment. Every campaign is tracked with measurable KPIs, giving you complete visibility into your marketing ROI.
Operational Excellence
Transaction Management & Financial Systems
Scaling your real estate business requires more than just finding deals—it demands operational excellence and financial discipline. Home Guys USA provides the infrastructure to handle every aspect of your transactions while implementing world-class financial management systems. Our transaction coordination team has closed thousands of deals, handling all the paperwork, deadlines, and details that can bog down your business. Meanwhile, our CFO-level financial guidance ensures you're building a profitable, sustainable operation from day one.
Professional Transaction Coordination
Our experienced TC department manages your deals at $750 per transaction, providing streamlined closing processes, reduced administrative burden, and consistent execution. Focus on finding deals while we handle the details.
Profit First Financial Management
We implement the proven Profit First methodology, set up professional accounting systems, and provide CFO-level guidance to optimize cash flow and ensure your business remains financially healthy as you scale.

Streamlined Operations: Our TC department has processed over 2,000 transactions, bringing institutional-level expertise to your deals.
01
Transaction Intake
Submit deal details to our TC team
02
Coordination & Management
Professional handling of all paperwork and deadlines
03
Financial Tracking
Real-time visibility into deal economics and profitability
04
Smooth Closing
On-time execution with all compliance requirements met
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Premium Services
Coaching, Operations & Strategic Partnerships
The difference between struggling investors and wildly successful ones often comes down to systems, mentorship, and strategic connections. Home Guys USA provides access to all three through our executive coaching programs, operational frameworks, and vetted partner network. Learn from investors who have closed over 2,000 deals and managed millions in marketing spend. Implement the Entrepreneurial Operating System (EOS) that has transformed countless businesses. Tap into insurance providers, discount brokerages, and capital sources that give you a competitive edge.
Operations & Leadership
EOS implementation, KPI development, SOP creation, and COO-level operations management coaching to build systems that scale.
Executive Coaching
20+ years of hands-on experience, insights from 2,000+ transactions, and marketing strategy from $10M+ ad spend management.
Strategic Partnerships
Insurance resources, discount brokerage referrals nationwide, and listings under $1,000 through our broker network. We've even heard rumors of legendary connections in the Pacific Northwest.
"The systems and mentorship we received from Home Guys USA compressed years of trial and error into months of focused execution. Their operational frameworks and capital connections transformed our business from a side hustle into a seven-figure operation."
Our coaching isn't generic business advice—it's battle-tested strategies from the trenches of real estate investing. We've made the mistakes, tested the systems, and refined the approaches that actually work in today's market. Whether you need help structuring your operations with EOS, developing meaningful KPIs, creating comprehensive SOPs, or navigating complex deals, our team brings decades of practical experience to every coaching session. Plus, our network of vetted partners ensures you have access to the best insurance rates, brokerage services, and industry connections available.
Partnership Opportunities
Three Paths to Transform Your REI Business
Home Guys USA offers two distinct partnership models designed to meet you where you are in your business journey. Whether you want the security of a proven franchise system or prefer the flexibility of operating under your own brand while accessing our infrastructure, we have a path that fits your vision and goals.
Franchise Partnership
Full brand access with the Home Guys USA name and reputation. Complete system integration including all software, marketing materials, and operational frameworks. Comprehensive support with ongoing training, coaching, and dedicated partnership management.
  • Established brand recognition and credibility
  • Turn-key business systems and processes
  • National marketing campaigns and lead sharing
  • Complete operational playbook
  • Ongoing support and community
Licensing Partnership
Operate under your own brand while accessing our proven systems, intellectual property, vendor relationships, and standard operating procedures. Perfect for established operators who want infrastructure without changing their identity.
  • Maintain your existing brand and market presence
  • Access to all systems, software, and SOPs
  • Vendor partnerships and preferred pricing
  • Marketing frameworks and campaigns
  • Flexible implementation options
A La Carte Services
Get help with the things that are holding you back from growth.
  • 100% Lending, Create your own investor fund, access our national and private lenders
  • Chief Marketing Officer - Industry Leading REI Marketing lead generation across all channels - proven by $10mln+ of spending and testing what works
  • National Vendor partnerships, leverage our reputation with national partners for insurance, lending, software, and construction services for white glove service at discounted pricing
  • COO and Operations Consulting - Help setting up EOS, KPIS, and SOPS in your business to optimize the efficiency and financials of the business.
  • CFO, accounting, and bookkeeping consulting - how to properly structure accounting for an REI business because 99% of accountants and bookkeepers will do it wrong and it's very hard to fix later
  • Tax strategy consulting - Get your tax bill down to zero, legally
  • CTO consulting, AI Systems, AI Agents, CRM software, Websites, Phone Systems, Domains, email systems, accounting software, etc.
  • Executive and Real Estate coaching and mentoring - Leverage 20 years and $500mln of knowledge to accelerate your success
  • Wealth building strategy and consulting - Building a rental portfolio and other passive investments
  • Flexible implementation options - Let us know what you need!
Ready to Transform Your REI Business?
"We made the mistakes, so you don't have to!" - James Kolde
Let's discuss which services can help you scale faster and more profitably. Whether you need full-service support across all areas or want to start with specific services like marketing or transaction management, Home Guys USA has the experience, systems, and capital connections to accelerate your growth.
Contact Us Today
👣 HOME GUYS USA • homeguys.com • Powering Real Estate Investment Success Since 2016 👣